Another perspective on the project:
'The masterstroke though was the decision to write on the carpet itself, as it was also a blank canvas in which the community of Torbay would provide another layer on the site. This I feel (and so do many others) to be the critical concern of site-specific art in the public domain: how to integrate it within the community.'
Huzzah.
http://remapthemap.wordpress.com/2010/07/10/white-noise/